AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Fashion Games on iOS in the US
A glance at the top-performing fashion games on the iOS platform in the United States during the first quarter of 2021, with data provided by Sensor Tower. Insights on user trends and revenues are discussed for the leading titles in the fashion gaming category.
In the first quarter of 2021, the fashion gaming scene on iOS in the United States showcased varied performances among the top titles. Data from Sensor Tower provides a closer look at the download figures, revenue, and active user trends for these engaging fashion-centric applications.
Project Makeover by Magic Tavern, Inc. saw a peak in downloads at the beginning of January with over 1.3M, which gradually decreased to around 403K by the end of March. Revenue remained substantial, starting at approximately $2.5M in the last week of December and peaking at around $2.8M in early January, before settling closer to $2.6M by March's end. Weekly active users showed resilience, staying above the 1.6M mark throughout the quarter with a slight uptick to around 1.8M at the quarter's close.
Covet Fashion: Dress Up Game by Crowdstar LLC displayed a revenue trend that began with around $229K and experienced a notable spike to $465K in mid-February, followed by a dip and a leveling off at about $255K by the end of March. Downloads saw a significant boost in mid-February with over 31K, after which the numbers gently decreased to nearly 10K. The game's weekly active users fluctuated, reaching a high of around 292K in mid-February and ending the quarter with approximately 215K users.
CRAZY STYLE LTD's Super Stylist Fashion Makeover had modest revenue figures, starting at roughly $79K and ending the quarter at about $51K. The game's downloads remained relatively steady, with a peak of 72K in mid-February and closing at around 26K. Weekly active users showed a decline from 378K at the start of the period to 246K by the end of March.
MovieStarPlanet by MovieStarPlanet of Germany experienced revenue figures that saw a high of $49K in late December, dropping to around $30K by the end of the quarter. Weekly downloads hovered between 5K and 7K, while active users remained under 20K for the entire period, indicating a relatively stable but smaller user base.
Lastly, Producer: Choose your Star by Amrita Studio showed a dramatic rise in revenue from a mere $1K to $56K over the quarter. Downloads for the game increased significantly, starting at around 9K in early January and reaching over 35K in early March. The weekly active users mirrored this growth, starting from under 6K and rising to over 38K, demonstrating the game's growing popularity.
For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive view of app performance metrics.
